I focus on the relationship between humans and technology to invent and design innovative solutions to help improve our lives.

At Microsoft, I lead the New Experiences and Technologies Incubation Team, a multidisciplinary team with the goal to inspire, prove, and enable transformative experiences that push and define new platforms and devices. We incubated Microsoft HoloLens, the first fully untethered Holographic Computing device. We collaborate, accelerate, and initiate incubation across the Microsoft, championing our creative process, cultural values, and design thinking. 

Currently working on a number of secret projects, and exploring the future of Mixed Reality, Virtual Reality, IoT, Artificial Intelligence, new Surface devices, ambient intelligence, bots, Voice Interaction, new input and interactions, context aware products, and the relationship between humans and technology. 

As a manager and creative leader, I strive to build inclusive environments that foster creativity and enable individuals to express their full potential. I champion design and lead creative teams through strategy, research, ideation, prototyping, and storytelling to challenge assumptions and unlock disruptive innovation.

Following my passions, I lived in Florence, Stockholm, London, New York, and Seattle. 
Over the years I had the opportunity to work in some of the very best digital companies, such as Unit9 and B-Reel.

There I explored the future of HCI and new ways to go beyond the margins of the screens to bring digital experiences back to the good old tangible world, from Mind Controlled cars to 360 interactive projection mappingFor Google, we created Chrome Web Lab, the first global exhibition of its kind that connected visitors online with those at the Science Museum of London.

In NYC, I invented and incubated Escape Flight, a project that inspired a more human-centered approach to booking flights and planning vacations online. 

I'm a speaker at conferences like FITC, KIKK, GLUG, DDD, and Cannes Lions, and I'm an adviser for the Museum of Science and Industry of Chicago. 

In 2013, I joined Microsoft with the goal to redefine our relationship with technology and digital information, creating meaningful connections between the digital world and the real world. 
In 2015, we introduced Microsoft HoloLens, the first fully self-contained, holographic computer, enabling you to interact with high‑definition holograms integrated in your world. 

The era of holographic computing started here.


Twitter: @giraz