I focus on the relationship between human and technology to invent and design innovative solutions that help enrich and improve our lives.


Riccardo is the Principal Creative Director at Microsoft leading the NEXT's (New Experiences and Technologies) incubation team, a multidisciplinary team with the goal to inspire, prove, and enable transformative experiences that push and define new platforms and devices. 

His latest project was the incubation of Microsoft HoloLens, the first fully untethered Holographic Computing device.

As a creative leader, Riccardo strives to build inclusive environments that foster creativity and enable people to express their full potential. He champions design and leads creative teams through strategy, research, ideation, prototyping, and validation.

Riccardo grew up in Pistoia, a small city in Tuscany (Italy). He is a self-taught programmer who studied electronics before falling in love with design, which he studied at the University of Florence. Following his passions, he lived in Florence, Stockholm, London, New York, and Seattle. Over the years he had the opportunity to work in some of the very best digital companies, such as Unit9 and B-Reel before joining Microsoft. First as a developer, then as a designer and creative director, Riccardo worked on digital campaigns for clients like Google, Honda, Nike, Rolex, Lipton, Sprint, and many others.

Riccardo has explored the future of HCI and new ways to go beyond the margins of screens to bring digital experiences back to the good old tangible world, from Mind Controlled slot cars to 360 interactive projection mapping. For Google, he created Chrome Web Lab, the first global exhibition of its kind that connected visitors online with those at the Science Museum of London. In NYC, he incubated Escape Flight, a travel startup that inspired a more human-centered approach to booking flights and planning vacations online.

After shipping HoloLens, Riccardo is now working at Microsoft leading the incubation of multiple secret devices and experiences yet to be announced.

Riccardo is a speaker at conferences like FITC, KIKK, GLUG, DDD, and Cannes Lions.
Teaches design sharing his experience and passion around at the world, including classes at CIID in Copenhaghen and Harbour.Space in Barcelona.
And is an adviser for the Museum of Science and Industry of Chicago.