Riccardo Giraldi is the Principal Creative Director at Microsoft leading the New Experiences and Technologies incubation team.

Riccardo grew up in a small city in Tuscany (Italy), called Pistoia. He is a self-thought programmer who studied electronics before falling in love with design, which he studied at the University of Florence.

Following his passions, Riccardo lived in Florence, Stockholm, London, New York, and Seattle. Over the years he had the opportunity to work in some of the very best digital companies, such as Unit9 and B-Reel.

First as a developer, then as a designer and creative director, Riccardo worked on digital campaigns for clients like Google, Honda, Nike, Rolex, Lipton, Sprint and many others.

In addition, he explored the future of HCI and new ways to go beyond the margins of the screens to bring digital experiences back to the good old tangible world, from Mind Controlled cars to 360 interactive projection mappingFor Google, he created Chrome Web Lab, the first global exhibition of its kind that connected visitors online with those at the Science Museum of London.

In NYC, he invented and incubated Escape Flight, a project that inspired a more human-centered approach to booking flights and planning vacations online. 

Riccardo is a speaker at conferences like FITC, KIKK, GLUG, DDD, and Cannes Lions, and is an adviser for the Museum of Science and Industry of Chicago. 

In 2013, Riccardo joined Microsoft with the goal to redefine our relationship with technology and digital information, creating meaningful connections between the digital world and the real world. 

In 2015, Microsoft introduced Microsoft HoloLens, the first fully self-contained, holographic computer, enabling you to interact with high‑definition holograms integrated in your world. 

The era of holographic computing started here.