illustrious watchmaker
March 25th, 2011
Specialmoves released a major update to Rolex.com website for this year’s Baseworld event, including some neat interactive pieces of the new Rolex Timepieces.
I worked on this initial concept as Interactive Director at Specialmoves.
March 23rd, 2011
Back from FITC 2011 Amsterdam. Thanks to everybody attending our talk and to all the friends we made on the way.
Here a couple photos of the conference from the lovely (lovely) Amsterdam.
If you are looking for some material from our projects check http://www.b-reel.com/projects/
We put some nice behind the scenes online in our case studies.
Infinite Trip
March 9th, 2011
Lipton Exclusive Collection is now live. Enjoy one of the latest production form B-Reel + DDB Paris!
Discover the Exclusive Collection of Lipton teas in this interactive experience. An infinite journey inside the worlds of the Lipton Premium line. How far can you go?
We teamed up with DDB Paris to craft a unique experience that will catapult you into an animated journey of wonders. From London to Indonesia, you will find yourself immersed in the six worlds that are inspired by each of the premium fragrances. A sensory journey that you can control with a simple and natural interaction.
The idea of an infinite loop was a real challenge in terms of storytelling and animation, especially when we give control of the pace and direction to the user. After intense rounds of storyboarding and sketching we ended up with a unique and unexpected journey.
Working in parallel on the visual style inspired by the print ads. We created a variety of rich and detailed illustrations in which surrealism and humour meet to create a playful and rich style.
All the illustrations and animations have been integrated with Adobe Flash to offer a dynamic navigation system which allows users to enjoy the journey moving both forwards and backwards at different speeds.Using a bespoke sound engine, music and effects are always triggered in time with the visual elements, regardless of what speed the user travels between characters or world, bringing the whole experience to life.
Read more on B-Reel website:
http://www.b-reel.com/projects/lipton-diamond/
Start exploring:
http://www.lipton.com/en_en/exclusivecollection/index.html
UPDATE (26/6/2011) : This project has is Site of the Day on TheFWA!
UPDATE (13/9/2011): This project won the “Art Design” of the year af the PWI 2011 (Italian Web Awards)
February 18th, 2011
The 8th and 9th of March in Amsterdam FITC is on. And B-Reel is going to be there! If you are around, come along.
I’ll be presenting together with Mattias Ekendhal, programmer in the London office, and discuss about The Internet, digital productions and B-Reel.
There is a special 15% discount off any ticket using the code: b-reel
http://www.fitc.ca/events/about/?event=115
The Metamorphosis of Digital Productions
Digital advertisement productions are in constant transformation. New devices are requiring a wider set of expertise from the self contained Flash microsite to the more complex application that connects people from around the world, we are challenged daily with new more complex problems. Mattias and Riccardo will walk you through some of the latest B-Reel productions and behind the scenes.
Time: 4:00 PM
Date: Tuesday March 8
Room: Blue Hall
November 21st, 2010
Exciting time! In October 2010 I joined B-Reel London as Creative Director.
B-Reel is a brilliant environment with so many talented people and an open mentality. It has offices in London, Stockholm (the mothership), New York and from this month also in L.A.
Among the others, here some of the most recent projects from B-Reel: Mitsubishi Outlander, The Wilderness Downtown (Arcade Fire), BrightStar Studio.
Find out more in our new shiny website:
YEAH!
July 6th, 2010
Baba Guitar is a Multi Device prototype for iPhone and iPad. All a new level of fun and much more control.
Connect TWO iPhones or iPhone+iPad over Bluetooth. Yes. You can do crazy effects using accelerometer and other complicated stuff.
It‘s a fresh prototype, the only limit is your imagination!
Daily Happiness
July 6th, 2010
Commissioned by Wieden + Kennedy and launched in conjunction with the School of Life, Carpe Diem is a integrated mobile app and website designed to fire up the imagination and learn a bit more about yourself and the world around you.
http://specialmoves.com/our-work/carpediem.php
Agency: Wieden + Kennedy
Brand: Nokia
Interactive Production Company: Specialmoves
Touching Autographs
June 30th, 2010
Collecting autographs has long been a favourite pastime of many. Now with the help of Star Signed, you will never miss another precious autograph opportunity again!
When it happens, that once-in-a-lifetime star meeting, this handy little app will have you covered. Take their photo, get their autograph and share them online with Facebook, all in a few simple clicks!
You can even relive the moment with our unique replay feature. Watch as the signature comes to life again at the press of a button!
Star Signed is a Free iPhone App that I designed and developed working as Interactive Director at Specialmoves.
How can we help people collecting autographs nowadays?
Star Signed helps you not to lose this magic and unexpected moments when you do not have a pen or a piece of paper with you!
A big thanks goes to Alex for his time developing this App, to Chi for the brilliant artwork, Ciaran for the website and to all those who helped out with the translations.
Available in English, Italian, Greek, Japanese and Swedish, Star Signed helps you collecting autographs and playback the signature all the times you want.
Here some initial mockups created using the terrific Balsamiq Mockup application:
June 22nd, 2010
MSI Simple Machines has been shortlisted at the 57th Cannes International Advertising Festival for a Cyber Lion in the category Travel, Entertainment & Leisure . I am proud of you Twitch.
