optical coolness

Kaleio App

August 3rd, 2011

Kaleio is a fun little app for your iPhone and iPad that transforms your camera into a kaleidoscope!

Just open Kaleio and look around you. The world will look completely different now.
Find shapes, patterns and colors. It is just fun to play with!
You can take photos and find them saved for you in your library.

 

I was at Arlanda airport in Stockholm when a nice little object in one of the shops caught my attention. It was a cilinder with a ball lens on a side and an little hole on the other. It looked like a kaleidoscope, but it was in fact a quite different object. It had an open view and instead of creating shapes based on small coloured objects, it was creating beautiful patterns based on the real world.

I loved it and decided to do a bit of research on it. Wouldn’t be great if you could take photos of those beautiful patterns? Wouldn’t be great if you could have a Teleidoscope always with you?
Didn’t take long to decide to make an mobile app that transform you device camera into a Teleidoscope.

We spent a bit of time in R&D and thanks to B-Reel, Teleidoscpe is now available for free on the Apple Store!
It’s very simple with its functionalities but does the job ; )

Download it and take lots of beautiful photos!

 

 

 

Mind Tricks!

Mind-controlled Scalextric!

July 21st, 2011

 

 

From the secret laboratory in B-Reel’s London office, comes this brain-bending experimental project utilising a number of cutting edge tech tools. B-Reel UK creative director Riccardo Giraldi led the development of the project view the explanatory video here, as well as some of Riccardo’s creative thinking/musings in a write up below.

http://www.b-reel.com/2011/07/21/b-reel-performs-mind-tricks/

 

(SEE MIND SCALEXTRIC V2 FOR MORE INFORMATION!)

 

The idea is quite simple.
What if you could run a slot car race using your brain?

I did a bit of research on this and it didn’t take long to realise we already have all we need to make these ideas come to life; I just needed to connect the dots and find an easier way to integrate different disciplines to make the magic happen.

 

These are the steps I went through:
- researched components and library I could have used
- procured a device that reads mind signals, a Scalextric, Arduino, some tools and electric components
- designed a small electronic circuit to connect Arduino to Scalextric
- wrote the Arduino script to control the Scalextric
- wrote a small Processing application to control the car with the computer mouse
- connected the brain reader device signal to the Scalextric
There are few commercial devices that claim to safely read your brain signals. I ended up choosing the Mindwave headset from Neurosky for this experiment because of its unobtrusive design and its affordable price.

 

 

Then I got a basic version Scalextric and started to play around with it. Slot cars are awesome. Digital is already the past, tangible is the future. The principle is straight forward: there are two cars on separate tracks that you can control with a handset. The more current you let pass through the handset, the faster the cars go. You can design your track and challenge your friends. I used to play to the Italian version called Polistil for hours while my cat was chasing all the cars.

The next step was getting my old Arduino Diecimila and starting to figure out the easiest way to connect it to the Scalextric so that I could then write a small application to control the speed of the cars using the computer, for example moving the mouse.
This involved a few steps, first of which was designing the electronic circuit to replace the typical Scalextric’s handset controller with a programmed Arduino device. The guys in the Arduino forum have been extremely helpful in this case, making the process super easy.

 

 

The circuit is based on one component called MOSFET. A transistor is used to amplify or switching electronic signals. In this case Arduino sends a PWM output to the gate connector of the MOSFET which acts as variable resistor in place of the usual handset controller – which is in fact a potentiometer.

The Arduino microcontroller was programmed initially to fade a value up and down to make the car start and stop after few seconds. Once this proved to be working, I used Processing to enable computer-to-Arduino interaction. An early test consisted of controlling the speed of the car moving your mouse cursor.

The final exciting step has been connecting the Mindwave device output as input for our setup. Mindwave uses something called ThinkGear to let 3rd party applications read the mindset device data. Luckily Google showed me the path to a ThinkGear Java socket library that can be used with Processing to capture mind activity data from the Mindwave device.
At this point all the components are connected and working, opening the door to new ideas and exciting new developments!

Back from Cannes Lions 2011

July 3rd, 2011

I’m back from a great week in Cannes. B-Reel had 12 (t w e l v e) nominations at the Cannes Lions festival and won among the others lions the Gran Prix for the Arcade Fire / Wilderness Downtown project. Just amazing. Only two weeks ago Wilderness Downtown won a Black Pencil at D&AD – a great achievement!  Well done B-Reel and well done Google Labs!

Many things happened in Cannes, lots of parties and very interesting people to meet. Here few of the many photos that will help me remembering what happend that week..

 

 

Somehow I ended up in the first page of the Wunderman Reports because of this photo..
http://www.wundermanreports.com/lion-look-a-like

 

 

I wonder how many times this happened if they had to put this sign next to the pool.

 

No, seriously?

 

Lovely Cannes.

 

Ok now is better.

 

 

Palais des Festivals

 

Google Toilet..

 

Hello!

 

Good news for B-Reel and DDBParis

June 26th, 2011

Two good news today, both about projects with our friends at DDBParis.

 

The first one is that Lipton Exclusive Collection project is Site of the Day on TheFWA! Well done guys.
A couple more of these and B-Reel could be the most awarded company EVER on TheFWA. Scary.

Secondly INPES Baby Banner got some recognition:

Stratégies Awards 2011 – Winner (Stratégies.fr Awards, Display category)
French CDA Awards 2010 – Shortlist (Le Club De Ad Awards, Banners category)
FCC Awards 2010 – 3rd Place (French Click Club, Blogs Category)

The Hottest Channel

Perrier Le Club

June 23rd, 2011

 

Le Club Perrier is said to be ‘the first YouTube video that gets sexier, steamier and wilder as the number of viewers goes up’. The more visitors to the YouTube channel, the more the temperature bar on the site increases. As different milestones are reached, up to six different versions video will be unlocked, each with extra content promising to be ‘hotter’ than before. It’s had over three million views so far.

To encourage social media buzz, viewers can unlock the next video immediately for their own viewing simply by sharing the campaign via email, Facebook or Twitter buttons. They can also download the Babe Youth song from the video.

http://creativity-online.com/news/perrier-le-club/228215

Updates:

Le Club got two Silvers at the Epica Awards 2011:
- Perrier – Silver Media Innovation
http://results.epica-awards.com/29-03457-MI.html
- Perrier – Silver Branded Content
http://results.epica-awards.com/33-03456-BC.html

 

 

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Le Cannes Casting Call

Stella Artois Casting Call

June 16th, 2011

 

Are you ready for the audition of your life?
As official partner of the Cannes Film Festival,Stella Artois wanted to find someone to play Jacques d’Azur, the legendary ‘King of Cannes’, in the highly anticipated biopic of his life. B-Reel teamed up with Mother London, Stella Artois’ global creative agency, to create an innovative online casting call.

Women were also invited to audition for the part of Eva, the only woman Jacques ever really loved…Aspiring actors were invited to audition online, using a webcam to audition opposite a beautiful leading lady before it was transformed into a real audition film which you could then share with friends.To create the final edited casting video, we integrated the user’s performance with pre-recorded videos streamed directly from the server.

http://www.b-reel.com/projects/le-cannes-casting-call/

 

 

 

The webcam feed was treated and synchronized with the pre-recorded footage; matching its grading and sound levels using filters and colour correction tools. Videos were processed both on runtime and on server side to guarantee the user could preview their creation in real time and immediately share or embed the videos on other sites.

We used a combination of technologies fine-tuned together to create a seamless and innovative casting experience. The website is an HTML/JS framework containing an Adobe Flash elements for the casting experience.The 100 auditions with the most votes automatically went through to the shortlist alongside another 100 entries that were chosen by a panel of expert judges. The winner, Gustavo Alvarez from Buenos Aires, Argentina starred in “The Death and Life of Jacques d’Azur” a short film which premiered in Cannes during the Film Festival.

 

 

We went to Buenos Aires to follow the shoot of all the components of this campaign. A very interesting and intense personal experience which demonstrated once more the complexity derived by the combination of different disciplines (and people from different backgrounds) into a so called digital product.

And here is my audition!

HRTF and binaural fun

Capture: 3D Sound Experience

June 6th, 2011

The French pop sensation, Jenifer, has been kidnapped in the middle of her concert! It is up to you to rescue her from an excessively keen fan – but you can only do so using your hearing.

We teamed up with DDB Paris to create Capture, an intense auditory experience in which your reflexes, directional perception and melody recognition will be put to the test. The campaign intends to draw attention to young people, the importance of hearing and looking after their ears.A rarity in today’s overly visual world, this experience is entirely based on sound.

http://www.b-reel.com/projects/capture/

Updates:

Capture has been shortlisted in Cannes Lions

Capture is Site of the Day on the FWA

Capture is Bronze at the Epica Awards 2011

 


In order to create the illusion of sounds being placed in 3D space around the user’s head, we used two different solutions. Some of our sounds were recorded by our friends at Red Pipe using a binaural recording technique, involving a special microphone arrangement inside a dummy head.
In addition, we built a bespoke 3D sound engine that processes HRTF data (head-related transfer function) in real-time . This data, made available by MIT, simulates the response that characterises how an ear receives a sound from a point in space. Applying this transformation in real-time allows us to use 3D sounds based on the user’s interaction and movement.To cope with the heavy amount of data that needs to be processed to create this effect, we combined  C++ with Adobe Flash via Adobe Alchemy to improve performance and guarantee a real-time dynamic response. When users interact, what they hear in their headphones will be perceived as if coming form precise points in space.

Test out your hearing; see if you can rescue Jenifer at
http://www.youtube.com/jeniferliveconcert

world record

Tele 2 Fastpris

May 7th, 2011

 

We worked with SMFB and our friends at OTW to help Tele2 break the Guinness world record for the longest phone call! The event was live-streamed online over a marathon 26 hours straight.

Four pairs of chatty, sleep-deprived callers competed against each-other, with viewers suggesting conversation topics and interacting via chat. We also created hourly ‘live shows’ where presenter Michael Andreassen caught up on the last hour of the event, spoke to a selection of guests (including Tele2′s very own Frank), announced lucky competition winners and set up what would be happening next.

We felt it was important to create a way for visitors jumping in and out over the course of the record attempt to get a quick overview of everything that has happened. Our solution was an interactive timeline that users can easily browse to see what’s happened and who has been the most popular across various topics of conversation.

Our team of ‘live loggers’ recorded everything that happened and we constantly searched these logs for the most interesting content and trivia. The timeline and a news ticker were then updated with this information via a custom-built dashboard. Used on location, this allowed us to react quickly to both users and how events were unfolding, giving context to text updates and behind the scenes Flickr photos.

 

http://www.b-reel.com/projects/tele2-fastpris-verdensrekord/

 

Visit the site here
http://www.verdensrekord.no/

Check out the backstage photo on the Flickr gallery:
http://www.flickr.com/photos/b-reel/sets/72157626358177599/with/5612824223/

 

 

 

 

 

Show And Tell at Fallon

April 7th, 2011

 

It’s now online the edited video of the “Show and Tell” organized at Fallon in November 2011 – during the Internet Week in London.
Lots of friends among the speakers. Bits and bobs of our presentation from minute 2:15

For Internet Week fallon showed some love to our production company brothers & sisters.

On Tuesday 9th November fallon held the largest Show & Tell in the world!

Presentations were given by unit9, pirata, specialmoves, B-REEL, rehabstudios, ACNE, The Mill, MPC, Perfect Fools, the Barbarian Group and others over a few beers in a relaxed informal celebration of Ad Lands production industry.

The event sold out, feedback was great and we will be looking to repeat every 6 months.

For a chance to attend the next ultimate show & tell or watch it live online please follow @g64mat on twitter.

 

http://www.fallon.co.uk/2010/11/show-and-tell/

Addicted to Another World

March 27th, 2011

Few days ago my friend Anrick sent me a link of a video about a “classic game post-mortem” from the Game Developer Conference.
The game is Another World from 1991, and the speaker of the video is its creator Eric Chahi.

I remember playing the game years ago and being surprised by the style and the freedom you had in the world.
After watching the presentation I couldn’t stop but helping installing the game and start playing it on my mac.
It’s impressive how much this guy did with the technology available at the time. He didn’t have any of the fancy tools we have today and still came up with creative solution to overcome those limits and create an amazing experience. This experience still looks beautiful today, touching and pretty addictive.

The gameplay could be frustrating sometimes. The game is not easy, you might have to replay the same scene 10, 50 times before getting it right. But there is something special about it. The satisfaction of completing the scenes after many attempts, the emotional connection it creates with the main character, the cruelty of the deaths. Love it.

If you are interested in the game and you have a mac I suggest you to try Boxer app. It’s a free DOS game Emulator which works like a charm.
You can then download Another World and any other game in DOS and try them out thanks to this handy emulator.
Google is our friend.

You will also need the codes to start the experience. The game came with a special code wheel protection, it’s quite complicated so the best thing is probably to download all the combination scanned.

There are many videos online about the making of the game. The best one I found is the game post mortem talk by Eric Chahi himself, but you can find more interviews and videos on Youtube.

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