A microsite for the Museum of Science and Industry of Chicago to teach children physics in a fun and engaging way. Help Twitch, the reluctant hero of the site to construct machines out of a wide variety of objects and learn principles of Physics on the way.

We blend intuitive interaction, realtime physics simulations and storytelling to create an experience that will make you love physics.

msichicago.org

Agency: Museum of Science and Industry Chicago
Brand: Simple Machines

Interactive Director: Fredrick Avén
Tech lead: Riccardo Giraldi
Producer: Valentina Culatti Alisi
Art Direction and Design: Elena Lombardi, Anders Andersson, Fredrick Avén, Riccardo Giraldi

Interactive Production Company: unit9 / helpfulstrangers

Here it is! We are proud to show MSI Simple Machines!
Try the games, help Twitch and learn about Physics – and yes, you can also waste your day feeding Twitch with chocolate and sugar.

This is the very first project where our Swedish office – Helpful Strangers – has put its lovely hands on both the design and the development.
Four games, great characters, and lot of fun!

MSI Simple machines has been selected as Site Of The Day on theFWA.com shortlisted at the 57th Cannes International Advertising Festival and at the 14th Annual Webby Awards.

 

Twitch, one of the most adorables characters i’ve ever seen on a website stars this fantastic microsite done by Unit9 for the Museum of Science and Industry of Chicago to teach children physics in a fun and engaging way. But it’s hard not to enjoy even not being children anymore.

on adverblog.com

 

 

 

Simple Machines is site of the day today on THEFWA.COM  hooray!

 

 

 

MSI Simple Machine’s project picked up in the .NET showcase!