One of the top 50 best website of 2008 for TheFWA. The new flagship website for Got Milk?

“As you’d expect from Goodby and unit9, this site offers high levels of production, incredible creativity through interactive games, and a sense of style that is sure to impress both young and old. If you enjoy point-and-click adventures, such as the original Monkey Island series on the Amiga, you’re guaranteed to love this. ” Rob Ford – Principal FWA

Six interactive minigames, and many interactive content and fun information about milk benefits.
 

Agency: Goodby Silverstein & Partners San Francisco
Brand: California milk processing board

Interactive Director: Alex Jenkins
Tech lead: Riccardo Giraldi
Interactive Production Company: unit9

Alex Jenkins did an amazing work designing the games and the characters.
I was the tech lead of this project which includes 6 mini games. We run usability tests for all the mini games, we got very interesting feedback especially from the eyetracking sessions.

Gotmilk won as site of the day on TheFWA.com and as been awarded GOLD at the ONE show interactive as best Website / Corporate Image.